5 Reasons Why Virtual Home Tours Are Great For Real Estate Marketing


Today’s home buyer is someone who is excited to own their dream home. This essentially means that other than looking at the technical features like the carpet area, number of bathrooms of the homes they want to buy, they also want to envision themselves living in it.

In an era where potential home buyers have access to a lot of information on the internet, sometimes the lure of a great home in a great neighborhood doesn’t generate enough interest in your listing. To cut ahead of the competition, you need to make sure you market your property listing correctly. A big part of this is putting up virtual home tours for your listings.

Here’s how virtual home tours can help you sell a property:


  • Buyers Can Look at The Property at Their Own Convenience

The post-covid world has meant that not many prospective buyers want to drive up to a new home and look at it with a real estate agent. Also, since most potential buyers are working from home these days, organizing a virtual home tour would be a great alternative to showing them a property.

Plus, showing a property listing in person means that you have to coordinate times and adjust schedules, meaning the buyers might rush through each room and not have time to linger around and examine the property for as long as they want.

3d virtual tours give the buyers an option to virtually walk through the property according to their convenience, explore it multiple times, and revisit rooms they are interested in.


  • Easy to Grab Attention

The real estate market is booming, but then the competition is also increasing. A virtual 3D tour, when done right, can grab the attention of many potential buyers who will want to explore a home and see if it matches up to the expectations they have from their dream house.

Virtual home tours will also give you a market edge over other real estate agents who haven’t converted their listing into a 3D tour.


  • A Better Perspective on the Layout of the Property

A 3D virtual tour can give the potential buyer a better perspective of their listing, including understanding the property layout, since they can view the whole listing at once, zoom in on specific rooms and corners and then form an impression.


  • Help Fasten the Buyer’s Decision to Buy the Property

Potential buyers can also get a better perspective of how their life in their new house will be. Buyers can virtually stand in their dining room and take a look at what their dinner view will be from the windows, and take a look at how the sunlight lights up their bedroom in the morning. This can help the buyers visualize their new life in the property and come to a quicker decision on whether they want to buy the property or not.


  • Virtual Home Tours Give Great Return on Investment

A virtual tour is one of the most lucrative marketing tactics for property listings — since they help the potential buyer envision how their life in their new home would look like, you’re likely to get more inquiries on the listing and get a great price on it.


As a real estate agent, you need to understand the market’s current needs — which include harnessing the power of technological tools like virtual home tours. Using a virtual home tour is easy. Anyone can do it, so don’t worry that potential buyers might find it too hard to operate. A virtual home tour made by the right agency can be the only marketing tool you need since it can give you an edge over your competitors and push your business ahead.


Author Bio:


Rahul Agrawal is the Co-founder & Chief Business Officer at Styldod, where he has taught a computer to do interior design! Styldod provides the most hassle-free & inexpensive virtual staging solutions for real estate agents so they can sell their listings faster, and for higher prices. Rahul was also a co-founder of Mebelkart (which is acquired by Ask Me). He’s your everyday IIT Kanpur nerd who pushes the boundaries with his innovative entrepreneurial stints and is also a sound startup investor & advisor. Rahul attributes his success as a professional to the discipline he has learned from his district hockey days, being a swimmer and a gym enthusiast.