Top luxury listing agents top 3 ways to sell property are:
- making a stylish and upscale presentation of your luxury home
- social media distribution across various social media platforms
- luxury and international marketing.
Fine luxury homes deserve special attention to detail and a comprehensive marketing strategy. When marketing a luxury property, only the latest technology will do to market a home with quality, sophistication, and extensive reach to the luxury buyers looking for just the right home.
Top Luxury Listing Agents Present Property With Sophisticated Style
Showcasing a fine property in the best light requires magazine quality professional photographs and High Definition video, along with aerial drone shots of the home and grounds. This may also include aerial animation, and more than one video. Depending on where a video is placed, films of varying lengths and a different focus may be required to hit all of the best audiences of potential buyers. The agent should have a beautiful professionally designed website of their own that attracts buyers, and ranks for top searches. A dedicated website for the specific property is also necessary for the best exposure. All websites should work well on both desktop computers and mobile devices.
Top Luxury Listing Agents Provide Wide Social Media Exposure
A great social media presence for a luxury property should begin with the listing agent. Top luxury listing agents should have a vast audience of followers. It is critical to be tied into possible luxury home buyers, luxury specialists agents, architects, designers, and other professionals. Video ads, and other eye-catching media ads should be running on YouTube, Instagram, Twitter, Facebook, and more. Paid ads will be required for best exposure. This should be in addition to local print, email blasts, and signage.
Top Luxury Agents Use Luxury and International Marketing
Global advertising on sites geared specifically to high end buyers is necessary for the best exposure of a luxury property. Top luxury agents advertise on Luxury Portfolio, The Wall Street Journal, The Robb Report, duPont Registry, Jetset Magazine, International Herald Tribune, and The New York Times, to name but a few resources. Buyers may come from anywhere, and so a luxury property needs to be advertised throughout Europe, Asia, Australia, the Middle East, South America, and more.
Make sure that you hire a top luxury listing agent with the sophistication and tools to sell your home in your specific market. As a member of the Institute for Luxury Home Marketing, I have a network of connections to other agents with high net worth buyers, but most of all, I have the experience. I hold the prestigious CLHMS™ Designation, as a Certified Luxury Home Marketing Specialist™. This is achieved only by luxury agents already listing, selling, and closing numerous properties in the upper tier of their market, who have also taken hours of enhanced luxury training. Only a handful of agents in my MLS market have qualified for this designation.
Interested in listing your luxury property? Contact me for an appointment to talk about the best marketing strategy for your home. I will be happy to email you with further details.
